Normandie Region, France
Normandie definitely lives up to its reputation of being a gorgeous French region. With its gorgeous falaises (i.e. cliffs) and its quaint villages, it is the perfect escape. While the…
Using NLP to Better Solve Customer Needs
Every day of our lives, we generate an unimaginable amount of data. A simple call to a service center or interaction with a chatbot is data that can be store…
Bringing customers in-store
In busy streets with plenty of stores, passersby do not have the time to stop at every store on their way to their destination. Besides window displays, some stores have…
Lyon, France
If Paris, Lille and Rotterdam made a love child, Lyon would be the resulting baby. With its three distinct neighborhoods--City Center, Old Lyon and Confluence--there is plenty to explore! Also,…
Detecting Influencers using Machine Learning
In the western world, customer have mostly outgrown the phase where they idolize celebrities and have the urge to buy any product that celebrities use. Now, customers are looking for…
IKEA Seeks Customer Opinions
IKEA is getting ahead of the game. While competitors are asking customers about their experience after the fact, IKEA does so even before you leave the store. This is very…
Ventes Privées to Encourage Loyalty Card Subscriptions
To my surprise, sale periods in France are regulated by the government, meaning that companies can only have sales during specific periods decided on by authorities. The goal behind these…
BNP Wants to Hear from Clients
With the intense competition in the banking sector, companies are looking for ways to retain current and entice future customers. Because interest rates are already at a very low rate…
Food Cheri Raises Awareness by Giving out Cash
The target market for Food Cheri reflected by this promotion is clear: working professionals who do not prepare their lunch at home. In April, during several working days, representatives of…
Churches Aim to Modernize
While churches tend to represent conservative values and are typically very reluctant to change, some have also recognized the advantages of modernizing their donation systems. In this current age of…
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