Emotional marketing to entice millennials
Due to the hype of Toms shoes and Patagonia among others, we are all well aware that millennials are highly influenced by products with a cause. While one of the…
Tencent is Revolutionizing Movie Product Placement
Recently, I heard that a company is creating AI technology that would have the capabilities of placing ads on pretty much any surface in a movie. The company in question…
Text Summarization for SEO
Any time someone talks about data, they never fail to mention that the amount of data produced every day is growing at an exponential rate. With so much content being…
Predicting Your Customer’s Next What and When
In an effort to move away from mass marketing and towards personalization, marketers are ever more interested in their customer's journey. Marketing professionals do not only want to know what…
Lille Metro Area, France
Throughout the years, the city that we now call Lille has belonged to various different countries: Spain, the Netherlands, France, etc. Because of this constant change, the regional culture became…
Partnerships to Encourage Tourism Spend
When people visit any large city, they are often bombarded by a multitude of souvenir shops. As a result, some tourists experience choice overload, whereby they fail to buy any…
Dunkirk, France
Dunkirk may be infamous for Operation Dynamo during the Second World War, but it has so much more to offer. From enjoying the view of the city from the Dunkirk…
Data Privacy as a Value Proposition
With data breaches consistently making headlines, users are starting to pay attention to their personal data. They are looking for ways to limit the third-party access to their data. This…
Luxembourg City, Luxembourg
In the land of trees, bees and expensive cars live a very proud people. Despite (and probably due) to Luxembourg's frequent change of ruling country, the Luxembourg people have fought…
Flexible companies survive and thrive in disruptor environments
Companies always strive to be the biggest and the best. The danger of being a big market leader however is that you are less flexible to change. Free mobile realized…