Travel Companies Looking to Connect While Social Distancing
With border closings and stay at home orders, the airline industry has been one of the most impacted. Since almost all flights have been canceled and planes grounded, airline companies…
NLP Focus: Correcting Spelling for Better Insights
There are two main types of marketing research: quantitative and qualitative. The former allows for the quick and efficient analysis of thousands or even millions of responses but is limited…
Panera Bread’s Unlimited Coffee: Answering Consumer Wants or Fueling Addictions ?
At the beginning of the month, Panera Bread announced that it is launching a novel service : an unlimited coffee subscription. This new service is almost guaranteed to benefit Panera…
Customer Feedback for Real Change at Liebig
It is true that changing a company's behavior is a very difficult task. Thankfully, from time to time, all of the effort pays off and positive change is accomplished. Recently,…
Entity Sentiment of Super Bowl Ads
As promised about a month ago, I took some time to run an entity sentiment analysis. To make it more presentable, I made a quick community management dashboard to give…
Using Micro-influencers in Politics
Whenever a new technology surfaces, brands--corporate as well as personal--look to see how they can take advantage of it. With the advent of social media, many people have aimed to…
Entity Sentiment Analysis for Better Customer Understanding
With the start of the new decade, I am making a resolution ; I will help further NLP analyses with the goal of better understanding customers. One NLP analysis that…
Connected hangers for better customer experience
In March 2019, Galleries Lafayette on Champs-Elysees debuted the first ever digital hangers. The idea behind the hangers is to request the size the customer wants to be sent to…
Julia Computing Tries to Grow its Community
While other popular open source programming languages allow anyone to download the main user IDE with no strings attached, JuliaComputing requires those interested in the language interface to register on…
Shocking PSA ads against feminicide
One of the main social issues in France today is feminicide. Since the beginning of 2019, there have already been 121 female deaths as a result of a domestic dispute.…