Android Pay and Multi-Channel Marketing
The Marketing Campaign Discover recently launched a marketing campaign to entice its customers to start using Android Pay. I think that this marketing email is effective because by seeing Discover,…
Google Doodle on Valentine’s Day
I couldn't help myself to write a second post this week when I saw this cute Google Doodle. Google has been making these links on their logo for as long…
Email Marketing Spurred by Love in the Air
This holiday season, everyone is hoping on the bandwagon. The question is: are they doing it effectively? I want to talk about two very unlikely players in the Valentine's Ad…
Mercedes Becomes Relevant to a Band of Bikers
After the Super Bowl, there are plenty of lists ranking the best commercials that were played throughout the events. So, here, I'd like to briefly explain my favorite Super Bowl…
L’Oréal and its Different Faces
I hadn't done an international marketing post in a while so I thought it could be cool to pair that with some consumer profiling. The L'Oréal Group has a great deal…
SoftSoap: Everyday decision
There were three things going through my mind when I bought this Softsoap body wash at my local Target. The Brand While I can't be certain what the brand recognition…
CVS and Target Alliance
Target is one of those stores that allow customers to do one stop shopping. You need a table? Come to Target! It's your son's birthday and you need to get…
Rome, Italy
Rome is a unique city that seamlessly blends the old with the new. It has no clear town center and no business district. Instead, it’s a collection of urban neighborhoods.…
Vatican City
The Vatican City is the smallest independent country with 500 residents. It has its own flag and a Swiss guard to protect the Pope. The Swiss Guard is made up…
Is Facebook trying to become Snapchat?
Whether a fad or a trend, social media typically suffers the safe fate. Beginning with AOL Instant Messenger and MySpace, social media platforms experience an initial burst of popularity. Once…
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