Heineken’s PSA
After Pepsi's commercial failure with its Kendall Jenner commercial earlier this month, Heineken is getting all sorts of praise for being able to genuinely accomplish what Pepsi failed in doing.…
Giant is Turning Customers into Advocates
Based on what I've heard from everyone I know who shops at Giant, the Giant-Shell partnership is a success. Giant gets more traffic because customers know that every dollar spent…
Smart Home: New Regulations?
Philip DeFranco brought up the new Burger King commercial on his show tonight. This new Burger Kind commercial engages Google Home, a smart home device, and is stirring up all…
Referral Process: To do or not to do?
One of my good friends wanted to go to this painting studio, Muse, for her birthday this past weekend. I may not be the next Picasso but I do enjoy being…
GEICO’s Product Line Extension
This GEICO ad is the perfect example of a product line extension. A product line extension uses the current brand equity of a current product in order to make the…
Giant Doubles Down on Manufacturer Promotions
While I was doing some shopping for my camping trip over spring break, I noticed this simple laminated sign on the door as I was entering the store. What a…
Empire Today’s Jingle: Annoying or Genius?
Every time I see an Empire Today commercial on TV with someone, my friend never fails to mention how annoying Empire Today's commercials are. Yet, when we bring up the…
Super Bowl Ads: Are they Effective?
This week I wanted to bring attention to Jeri Smith's article on AMA (American Marketing Association): Does Super Bowl Advertising Really Pay Off? In my opinion, the article brings up really good…
Economy’s impact on commercials
As the economy worsened in 2007, companies were starting to try to find ways to encourage consumers to keep shopping. Mastercard came up with a brilliant commercial about a boy…
Airbnb and Relationship Marketing
The Background I was recently asked what my favorite relationship marketing campaign was. The company that came to mind right away was: Airbnb. Why? Because it doesn't offer any product…
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