Facebook Messenger Becoming Your Personal Assistant
Whenever we need something, a vast majority of us search it in Google or ask Siri. If we're hungry, we usually ask Google or Siri to show us restaurants nearby.…
The Importance of Data and Analytics
Half the money I spend on advertising is wasted; the trouble is I don't know which half. -John Wanamaker, early 1900s While very often used to explain the imperfections with…
Marketing in our Everyday Lives
When most people hear marketing, they usually think of manipulation and subliminal messages. I apologize in advance if I'm bursting anyone's bubble but the conspiracy theories of subliminal messaging are…
Marketer’s Moral Responsibility
Beyond concerns over privacy and psychological influencing, marketers are forced to walk the tight line between funny and insensitive advertisements. As I discussed last week, in this technological age, consumers…
L’Oréal Takes Advantage of Snapchat Filter Ads
L'Oréal is typically a company that caters to those 35 and older. It is now using a diversification strategy: targeting the 18 to 35 generation with their new line of…
New Orleans, Louisiana, USA
Louisiana was claimed by LaSalle in 1689 for French King Louis XIV and Queen Anna (hence, Louisianna). In 1718, Bienville established New Orleans and a year later, the first slave…
Dove’s Bottle Misstep
On May 8th, Dove introduced different shaped bottles to reflect the body type of various women. I wanted to take a little time to see what the reactions from the…
Differing Reactions over Similar Subject Matter
Recently, I saw two ads by two completely different companies played in different parts of the world that both focused on the loss of a parent. What's interesting is that…
Email Marketing or Email Stalking?
One of the big hot topics in marketing at the moment is when does customer convenience turn into customer invasion? When I'm logged in to my email and I search…
Home Depot Co-Op Advertising
This is one of my favorite commercials. Home Depot's Glidden commercial is quick and to the point. In thirty seconds, it manages to provide several reasons why a viewer would…
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