Marketing Platforms for Social Listening
The goal of marketing is to create a message that resonates with the customer. To connect with the consumer, a marketer must first understand the consumer. One way to do…
Florence, Italy
Florence may be significantly smaller than Rome but it is definitely the art capital of Italy. Even just walking through the streets, you feel like you are walking through a…
CTAs to Drive Engagement
Getting consumers to your website is only half the battle in marketing. Once there, consumers need to be seemlessly guided through the website in order to earn and increase the…
Wix is Bidding on Competitor Keywords
Brands are constantly trying to find ways to outdo each other and gain market share. Ironically, sometimes outdoing the other brand is as simple as bidding for your competitor's keywords.…
Burger King’s Innovation Leads to Awards and Copycats
Burger King's Google Home commercial won the Direct Grand Prix at this year's Cannes Festival. Now, you might be thinking: how is that even possible when it was criticized so…
Samsung enlists Samsung Rewards to promote Bixby
Samsung is trying to catch up to Apple's Siri and Amazon's Alexa by introducing Bixby. Bixby was already in development when the Samsung S8 came out but the personal assistant…
Facebook Marketplace: Will it Survive?
Initially launched in 2007, Facebook Marketplace was relaunched in October 2016. The second-hand peer-to-peer market is yet another industry Facebook is trying to enter. It is directly competing with existing…
Store Brand Camouflage
Can you spot the store brand? I was shopping for shampoo the other day when I came across this shelf. I was wondering why one of the items was not…
Hershey’s 4th of July Float
This year, I went to DC's 4th of July parade. Hershey's had managed to enter a float in the parade. ...and that's all it did. They didn't have any music…
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