Allo Advertising on University Campuses
As I was walking into the gym the other day, I noticed something different. There were advertising stickers on the doors to the gym. Google had struck a deal with…
Home Improvement Equity Put to Good Use
This is a prime example of the use of celebrity brand endorsement for the creation of brand equity. 50 Floors is specifically targeting middle aged consumers with this ad. The…
Samsung Pay Uses Geo-Fencing
Recently, I decided to try out Samsung Pay on my Samsung S8. What I found super interesting with the app was it's use of geo-fencing. Geo-fencing is just one of…
Spotify Recommendations Bring Music to Life
Everything is an algorithm. We like to think that we're all special and different, when, in fact, we are all predictable. Spotify is using Big Data in order to predict…
Are Ad Publishers Causing Fatigue
As a loyal HGTV fan, I watch almost all of the shows on that channel. Now that I'm back on campus, I can no longer watch them on the TV…
Amazon and its Expanding Marketing Mix
A company's marketing mix consists of their 4 Ps: Product - What is the company's product? Price - For how much will the product be sold? Place - Where is…
Marketing Platforms for Competitive Analysis
We’ve all heard the adage: The best defense is a good offense. To have a good offense, you must understand your opponent’s strengths and weakness. In marketing, this is done…
Fox Now Pioneering Interactive Ads
With the rising culture of adblocking, Fox Now is attempting to strike a compromise with viewers while also increasing the effectiveness of the ads that run on its streamed programs.…
Social Media as a Form of Customer Support
As technology is taking over the world, companies are struggling to resolve bugs that their customers are experiencing. Many customers are waiting hours on hold and getting frustrated with their…
Venice, Italy
Venice was the most picturesque city I have ever been to. Every couple of steps that I took, I was in front of some quaint little building or on a…
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