Coach Uses Snapchat to Form Emotional Attachment
Coach is attempting to appeal to the younger demographic by engaging millennials and Gen Z on Snapchat. Because this is a luxury brand, it needs to add value when rolling…
GEICO Targets College Students
GEICO has partnered with Phi Kappa Phi, a leading national honors society, to increase its car insurance subscriptions. I received this email in December, right around the holidays. This is…
Kohl’s Leveraged Santa to Increase Foot Traffic
Kohl's sent its US app users a notification on December 9th offering a free picture with Santa. During the season of high spending, Kohl's is trying to entice shoppers to…
How this Campus Advertising is Helping Students
Throughout the year, students leave "offerings" for our mascot, Testudo, so that he would send them good luck. As you can imagine, Testudo gets the most offerings during exam season.…
Mobile Carriers Try to Differentiate
Due to the very high competition in the telecommunications industry, switching costs are almost non-existent. It first started with keeping your number when you switched carriers and it has gotten…
DevExpress Creating Personal Relationships with Customers
Recently, a friend of mine attended a meet and greet held by DevExpress, a software development company. He received an email (see image) for the event because his company is…
Pickup Discount to Increase Foot Traffic
In April 2017, Walmart decided to offer a store pickup discount. The idea was that select large items not in stores would either ship home for free or ship to…
Game of Thrones Gets Creative
Game of Thrones got very creative with its promotion of its season 7. Instead of simply employing the typical TV advertising, the show featured a Game of Thrones themed pop-up…
When Visual Appeal is Unnecessary
The other day, I received an email from the apartment management seeking my feedback. This was the world's most unimpressive email. It lacked any sort of visual appeal. It had…
Walmart Goes a Step Further with Delivery
I was listening to eMarketer's Behind the Numbers podcast when I heard about Walmart's initiative to deliver groceries straight to your fridge. According to Walmart's promotional video, it is partnering…
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