Globalization Event: Erik Peterson, A.T. Kearney Consulting
Partner and managing director of the Global Business Policy Council Erik Peterson and his colleagues at A.T. Kearney Consulting create a top 5 trends prediction every year for the upcoming…
Best Super Bowl Ads
My personal favorite ads during the 2018 Super Bowl are two of the four Tide commercial variations. Tide ignores the fact that laundry is not a very sexy topic. Instead,…
Guest Speaker: Terran Potor, Under Armour
Director of Global Expansion Team Terran Potor started out at Under Armour in 2004 as a customer account specialist. Throughout the years, she has grown with the company and is…
Le Survenant
Le Survenant de Germaine Guèvremont, écrit en 1945, est un œuvre qui décrit la vie dans la province de Québec à la campagne. Situé en 1909, la vie de tous…
Distribution Strategy Plays an Integral Part
When we think about marketing, we rarely think about the distribution strategy of a company. Distribution, or placement, is the least sexy part of marketing but it is essential to…
Mon Oncle Antoine
Le regard était un évènement récurent dans le film Mon Oncle Antoine (1971) de Claude Jutra. Dans presque chaque scène, un des personnages observait les autres personnages sans qu’ils le…
MasterCard Encouraging Unique Travel Experiences
MasterCard is leveraging its Priceless ad campaign and coupling it with the trend towards exclusivity. Over the past couple of years, vacationers have flocked to all-inclusive resorts due to their…
Marlboro Overcoming Stigma
As I was walking through the Sofia metro, the simplest ad caught my ad. It was of a young woman on a rooftop. The carefree nature of her pose suggests…
Athens, Greece
Athens may just be my favorite city yet. The people are carefree, kind and always smiling. The weather is absolutely gorgeous. And the restaurants stay open late enough for my…
Burberry Leverages Fashion Shows
Fashion houses, like Burberry, are adapting to the times. Before, they used to put on fashion shows for industry insiders. Now, they are just as much for the final consumer…
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