Rotterdam, the Netherlands
Being between Germany and the UK, the Netherlands was a strategic position that both the Allies and the Axis wanted to control during the Second World War. Since the Netherlands…
Guest Speaker: Tim Groser, New Zealand Politician
New Zealand Ambassador to the United States Tim Groser has held several important international positions in the New Zealand government. He was the New Zealand Ambassador to the WTO from…
DIRECTV Uses Negative Emotions to Attract New Subscribers
Humans are wired in a way that we all have the same primal reactions to some types of events. For example, our body feels pain in order to promote self-preservation.…
Octobre
Octobre (1994) de Pierre Falardeau a été un des premiers films qui m’ont marqué depuis longtemps. Il n’y avait pas d’effets spéciaux pour distraire de l’histoire. C’était de l’émotion pure.…
Prochain épisode
Prochain épisode d’Hubert Aquin est un livre écrit en 1965 qui décrit les actions d’un espion québécois. L’espion fait partie du Front de Libération de Québec (FLQ). Il est parti…
GE Explains the Why
Simon Sinek presented a memorable Ted Talk in 2009 explaining how Apple and other companies were able to relate to customers so well, to encourage those customers to believe in…
Guest Speaker: Richard Mintz, Harbour Group
My Global Strategy class had the pleasure of hearing from the Managing Director at Harbour Group, Richard Mintz, on February 19th. He has held a number of global public affairs…
Monoprix Appeals to Singles on Valentine’s day
Recently, a French teacher of mine showed us this ad announcing new products for Valentine's day at Monoprix, one of the largest grocery store chains in France. Essentially, the grocery…
Safeway Uses Monopoly to Engage Shoppers
Safeway has come up with a marketing triple threat. The grocery store chain has teamed up with Monopoly and other brands to increase customer involvement. With the economy finally headed…
Le Déclin de l’empire américain
Le Déclin de l’empire américain a été réalisé par Denys Arcand en 1986. Ce film se ressemble avec Mon Oncle Antoine par le fait que deux histoires commence en parallèle…
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