Monoprix Appeals to Singles on Valentine’s day
Recently, a French teacher of mine showed us this ad announcing new products for Valentine's day at Monoprix, one of the largest grocery store chains in France. Essentially, the grocery…
Safeway Uses Monopoly to Engage Shoppers
Safeway has come up with a marketing triple threat. The grocery store chain has teamed up with Monopoly and other brands to increase customer involvement. With the economy finally headed…
Best Super Bowl Ads
My personal favorite ads during the 2018 Super Bowl are two of the four Tide commercial variations. Tide ignores the fact that laundry is not a very sexy topic. Instead,…
Distribution Strategy Plays an Integral Part
When we think about marketing, we rarely think about the distribution strategy of a company. Distribution, or placement, is the least sexy part of marketing but it is essential to…
MasterCard Encouraging Unique Travel Experiences
MasterCard is leveraging its Priceless ad campaign and coupling it with the trend towards exclusivity. Over the past couple of years, vacationers have flocked to all-inclusive resorts due to their…
Marlboro Overcoming Stigma
As I was walking through the Sofia metro, the simplest ad caught my ad. It was of a young woman on a rooftop. The carefree nature of her pose suggests…
Burberry Leverages Fashion Shows
Fashion houses, like Burberry, are adapting to the times. Before, they used to put on fashion shows for industry insiders. Now, they are just as much for the final consumer…
Coach Uses Snapchat to Form Emotional Attachment
Coach is attempting to appeal to the younger demographic by engaging millennials and Gen Z on Snapchat. Because this is a luxury brand, it needs to add value when rolling…
GEICO Targets College Students
GEICO has partnered with Phi Kappa Phi, a leading national honors society, to increase its car insurance subscriptions. I received this email in December, right around the holidays. This is…
Kohl’s Leveraged Santa to Increase Foot Traffic
Kohl's sent its US app users a notification on December 9th offering a free picture with Santa. During the season of high spending, Kohl's is trying to entice shoppers to…
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