Heinz introduces Mayochup
It’s official. #Mayochup will be in stores later this year, and your sauciest suggestions available online. Go to https://t.co/ZOFNuw4ytK to see if your name made it on a bottle. pic.twitter.com/T2QhxfQ5Aj…
Snapchat Advertisers Prompt App Downloads
With its new interface, Snapchat now allows companies to play ads between the user stories. By integrating ads within other user stories, the brands have a higher likelihood of making…
Marshalls is Taking a Page out of Ikea’s Playbook
Ikea is the king on keeping customers in the store. The company knows that consumers cut their shopping short whenever they get hungry, their child gets antsy or whenever they…
Samsung Caters to Your Busy Life
One of the biggest hassles for consumers is dealing with customer service. I'm sure that we have all been frustrated with the automated answer machines that don't understand a single…
Paradisus Wants You to Get Your Camera Out
Over Spring Break, I had the pleasure of vacationing at Paradisus La Perla. Nowhere else have I experienced such luxury and such great service (and this is by no means…
Delta Capitalizes on Bored Consumers
Recently, I was travelling on Delta and was slightly disappointed that I couldn't start my movies as soon as I had sat down. Instead, there were two flyers for the…
Product Development for Different Market Segments
Once a brand reaches a high market share in a particular industry for a certain target market, it needs to expand. Yet, because customers in another target market are by…
YouTube Leads Consumers Down the Funnel
When consumers use YouTube, the main economic benefit to YouTube is a couple dollars from an advertising exchange. To improve its profit potential, the streaming service has partnered with TicketMaster…
DIRECTV Uses Negative Emotions to Attract New Subscribers
Humans are wired in a way that we all have the same primal reactions to some types of events. For example, our body feels pain in order to promote self-preservation.…
GE Explains the Why
Simon Sinek presented a memorable Ted Talk in 2009 explaining how Apple and other companies were able to relate to customers so well, to encourage those customers to believe in…
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