Amazon Fire Forces Users to View Ads
When my Samsung tablet died after eight years of use, I reluctantly agreed with the Best Buy Geek Squad that it was time to let it go. So, I started…
Dyson Hints at Other Products
Recently, on a trip to Philadelphia, I noticed this Dyson AirBlade hand dryer. As I was drying my hands, the little images on the top caught my attention. Beside the…
Apple Tries to Create Professional Photographers
Over the years, I have noticed quite a few advertisements by Apple that focus on the superior quality of the Apple camera and filters. In 2016 and 2017, Apple ran…
Double Duty Ad: Xfinity X1 and Jurassic World
Xfinity X1 and Jurassic World have partnered up to promote each of their new products. This is a very interesting pair that benefits both partners in different ways. With this…
CPG Companies Focus on Sustainability
#DidYouKnow we’re developing an 100% sustainable plastic bottle with @Danone & Origin Materials: https://t.co/XAqHZhiwz0 #BeatPlasticPollution pic.twitter.com/DC1xRO49hA — Nestlé (@Nestle) June 6, 2018 Plastic waste ending up in landfills and in…
Coppertone Expanding the Market
This Coppertone sunscreen commercial is so simply and yet very powerful. The first thing that impressed me about this commercial was the fact that the company was attempting to expand…
Brand Parks to Promote Awareness and Loyalty
In order for a company to be profitable and succeed in a capitalist structure, it needs to offer value to the customer. Sometimes, that value is simply an exchange of…
Teddy Grahams Fuel Science Discover to Fuel Repeat Purchases
On my grocery shopping adventure last week, I decided to fuel the child in me. So I bought some Teddy Grahams. Yet, something looked different. As I hadn't had the…
Under Armour Tries to Leverage its Network
Under Armour has found it very difficult to break into the mature US sporting goods market, where strong brand loyalties are already established. Over the past couple of years, most…
Nestle to Buy Rights to Sell Starbucks Products
Great now I have to #boycottStarbucks. Shame on Starbucks. — Kellz (@Kellyanne_G) May 7, 2018 Faced with multiple mergers and acquisitions in the drinks industry, Starbucks and Nestle are working…
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