Twitter Listening for Competitive Audit
In a market economy, companies are always comparing themselves to their competitors in order to stay in business by ensuring that they are staying ahead of the competition. One way…
Starbucks’ Sign-Language Cafe
At the end of this past October, Starbucks unveiled its first sign-language cafe ever. The store is located in Washington, DC, near Gallaudet University. In the light of the recent…
Supervised Machine Learning to Increase ROI
Last week, we touched on consumer data collection that can be used to group users into potential customers and uninterested customers for ad targeting purposes. While some companies try to…
Cookie Preferences: Consumers Empowered to Choose
As a marketer, I am painfully aware of all of the schemes that some companies carry out in order to get as much data on consumers as possible, some of…
Comedic Skit to Promote a Cause
The French equivalent of the Environmental Protection Agency--Ministère de l'environment, de l'énergie et de la mer--created an interesting PSA in 2016. Their goal was to reduce the amount of food…
The Genius of Birch Box
While I first learned of Birch Box a while ago, I would like to take the time in this post to highlight the shear genius of box subscription services like…
Advertisers Obey Health Promoting Ad Regulations
Moving to France, I decided that I would watch the news on TV in French in order to practice my listening comprehension skills. During the commercial breaks, I was a…
Carrefour Entices Customers to Obtain a Loyalty Card
Carrefour has attempted a very simple way to encourage shoppers to register for a loyalty card: present your Carrefour loyalty card when you shop and the company will give you…
Airport Sherpa Delivers Food to Passengers at BWI
While flying through BWI, I noticed something rather unique: a delivery service within the airport. Given the small space within which this service operates--notably concourse E of BWI--and the fact…
24-hour Service to Encourage Customer Loyalty
Coming home late after a concert in Sofia, Bulgaria, my friend and I decided that we wanted a late night snack. So, we searched for 24-hour service "döner" places on…
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