Text Summarization for SEO
Any time someone talks about data, they never fail to mention that the amount of data produced every day is growing at an exponential rate. With so much content being…
Predicting Your Customer’s Next What and When
In an effort to move away from mass marketing and towards personalization, marketers are ever more interested in their customer's journey. Marketing professionals do not only want to know what…
Partnerships to Encourage Tourism Spend
When people visit any large city, they are often bombarded by a multitude of souvenir shops. As a result, some tourists experience choice overload, whereby they fail to buy any…
Data Privacy as a Value Proposition
With data breaches consistently making headlines, users are starting to pay attention to their personal data. They are looking for ways to limit the third-party access to their data. This…
Flexible companies survive and thrive in disruptor environments
Companies always strive to be the biggest and the best. The danger of being a big market leader however is that you are less flexible to change. Free mobile realized…
Using NLP to Better Solve Customer Needs
Every day of our lives, we generate an unimaginable amount of data. A simple call to a service center or interaction with a chatbot is data that can be store…
Bringing customers in-store
In busy streets with plenty of stores, passersby do not have the time to stop at every store on their way to their destination. Besides window displays, some stores have…
Detecting Influencers using Machine Learning
In the western world, customer have mostly outgrown the phase where they idolize celebrities and have the urge to buy any product that celebrities use. Now, customers are looking for…
IKEA Seeks Customer Opinions
IKEA is getting ahead of the game. While competitors are asking customers about their experience after the fact, IKEA does so even before you leave the store. This is very…
Ventes Privées to Encourage Loyalty Card Subscriptions
To my surprise, sale periods in France are regulated by the government, meaning that companies can only have sales during specific periods decided on by authorities. The goal behind these…