Coca-Cola Holiday Packaging
Coca-Cola has been leveraging packaging as a way to connect with customers for as long as I can remember. The company has used over the top colorful packaging in Mexico…
Ocean Spray Cranberry Juice Commercial
Ocean Spray, a large beverage company, aims to improve brand response. Through this ad, the company is attempting to position itself as a farmers-friendly company. Additionally, Ocean Spray is reacting…
Heineken’s the Chase
The ad aired in September 2015, just two months before the new James Bond movie entered theaters. The lack of explanation of the brands or persuasion to switch from another…
Coca-Cola Juice Brands
From Coca-Cola's website: "Minute Maid has been making juice for more than 60 years and has a heritage of nutrition, innovation, and quality. In 1945, the U.S. Army ordered 500,000…
Make it Happn
What is great about this ad is that it answers the “why?” It tells the target market, otherwise known as the hopeless romantics, that they should care if they want…
Nestlé, Maggi and India
The story Being a strong proponent of its creating shared value (CSV) policy and strong believer in its quality, Nestlé often comes off as very arrogant. Nestlé's employees and managers…
Dove – My Beauty, My Say
While this ad doesn’t aim to sell a particular product, it is clearly a reminder ad of the entire Dove brand in general. As is very typical for ads from…
Band-Aid Brand by Johnson&Johnson
This advertisement is clearly targeted at stay at home moms who might get cut while doing household chores. It emphasizes the fact that it’ll stay put as they go about…
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