Empire Today’s Jingle: Annoying or Genius?
Every time I see an Empire Today commercial on TV with someone, my friend never fails to mention how annoying Empire Today's commercials are. Yet, when we bring up the…
Super Bowl Ads: Are they Effective?
This week I wanted to bring attention to Jeri Smith's article on AMA (American Marketing Association): Does Super Bowl Advertising Really Pay Off? In my opinion, the article brings up really good…
Economy’s impact on commercials
As the economy worsened in 2007, companies were starting to try to find ways to encourage consumers to keep shopping. Mastercard came up with a brilliant commercial about a boy…
Airbnb and Relationship Marketing
The Background I was recently asked what my favorite relationship marketing campaign was. The company that came to mind right away was: Airbnb. Why? Because it doesn't offer any product…
Android Pay and Multi-Channel Marketing
The Marketing Campaign Discover recently launched a marketing campaign to entice its customers to start using Android Pay. I think that this marketing email is effective because by seeing Discover,…
Google Doodle on Valentine’s Day
I couldn't help myself to write a second post this week when I saw this cute Google Doodle. Google has been making these links on their logo for as long…
Email Marketing Spurred by Love in the Air
This holiday season, everyone is hoping on the bandwagon. The question is: are they doing it effectively? I want to talk about two very unlikely players in the Valentine's Ad…
Mercedes Becomes Relevant to a Band of Bikers
After the Super Bowl, there are plenty of lists ranking the best commercials that were played throughout the events. So, here, I'd like to briefly explain my favorite Super Bowl…
L’Oréal and its Different Faces
I hadn't done an international marketing post in a while so I thought it could be cool to pair that with some consumer profiling. The L'Oréal Group has a great deal…
SoftSoap: Everyday decision
There were three things going through my mind when I bought this Softsoap body wash at my local Target. The Brand While I can't be certain what the brand recognition…