Burger King’s Innovation Leads to Awards and Copycats
Burger King's Google Home commercial won the Direct Grand Prix at this year's Cannes Festival. Now, you might be thinking: how is that even possible when it was criticized so…
Samsung enlists Samsung Rewards to promote Bixby
Samsung is trying to catch up to Apple's Siri and Amazon's Alexa by introducing Bixby. Bixby was already in development when the Samsung S8 came out but the personal assistant…
Facebook Marketplace: Will it Survive?
Initially launched in 2007, Facebook Marketplace was relaunched in October 2016. The second-hand peer-to-peer market is yet another industry Facebook is trying to enter. It is directly competing with existing…
Store Brand Camouflage
Can you spot the store brand? I was shopping for shampoo the other day when I came across this shelf. I was wondering why one of the items was not…
Hershey’s 4th of July Float
This year, I went to DC's 4th of July parade. Hershey's had managed to enter a float in the parade. ...and that's all it did. They didn't have any music…
Facebook Messenger Becoming Your Personal Assistant
Whenever we need something, a vast majority of us search it in Google or ask Siri. If we're hungry, we usually ask Google or Siri to show us restaurants nearby.…
The Importance of Data and Analytics
Half the money I spend on advertising is wasted; the trouble is I don't know which half. -John Wanamaker, early 1900s While very often used to explain the imperfections with…
Marketing in our Everyday Lives
When most people hear marketing, they usually think of manipulation and subliminal messages. I apologize in advance if I'm bursting anyone's bubble but the conspiracy theories of subliminal messaging are…
Marketer’s Moral Responsibility
Beyond concerns over privacy and psychological influencing, marketers are forced to walk the tight line between funny and insensitive advertisements. As I discussed last week, in this technological age, consumers…
L’Oréal Takes Advantage of Snapchat Filter Ads
L'Oréal is typically a company that caters to those 35 and older. It is now using a diversification strategy: targeting the 18 to 35 generation with their new line of…
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