How this Campus Advertising is Helping Students
Throughout the year, students leave "offerings" for our mascot, Testudo, so that he would send them good luck. As you can imagine, Testudo gets the most offerings during exam season.…
Mobile Carriers Try to Differentiate
Due to the very high competition in the telecommunications industry, switching costs are almost non-existent. It first started with keeping your number when you switched carriers and it has gotten…
DevExpress Creating Personal Relationships with Customers
Recently, a friend of mine attended a meet and greet held by DevExpress, a software development company. He received an email (see image) for the event because his company is…
Pickup Discount to Increase Foot Traffic
In April 2017, Walmart decided to offer a store pickup discount. The idea was that select large items not in stores would either ship home for free or ship to…
Game of Thrones Gets Creative
Game of Thrones got very creative with its promotion of its season 7. Instead of simply employing the typical TV advertising, the show featured a Game of Thrones themed pop-up…
When Visual Appeal is Unnecessary
The other day, I received an email from the apartment management seeking my feedback. This was the world's most unimpressive email. It lacked any sort of visual appeal. It had…
Walmart Goes a Step Further with Delivery
I was listening to eMarketer's Behind the Numbers podcast when I heard about Walmart's initiative to deliver groceries straight to your fridge. According to Walmart's promotional video, it is partnering…
Allo Advertising on University Campuses
As I was walking into the gym the other day, I noticed something different. There were advertising stickers on the doors to the gym. Google had struck a deal with…
Home Improvement Equity Put to Good Use
This is a prime example of the use of celebrity brand endorsement for the creation of brand equity. 50 Floors is specifically targeting middle aged consumers with this ad. The…
Samsung Pay Uses Geo-Fencing
Recently, I decided to try out Samsung Pay on my Samsung S8. What I found super interesting with the app was it's use of geo-fencing. Geo-fencing is just one of…
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