We can always learn from those who came before us. With this Brand Blog, I aim to analyze and engage with current branding programs that I find interesting. I am specifically interested in how the use of data and machine learning can influence a brand’s image and reputation in the eyes of the consumer. These are simply my thoughts and definitely not end-all be-alls so feel free to comment and discuss! Happy reading!
Walmart Goes a Step Further with Delivery
I was listening to eMarketer’s Behind the Numbers podcast when I heard about Walmart’s initiative to deliver groceries straight to your ...
Allo Advertising on University Campuses
As I was walking into the gym the other day, I noticed something different. There were advertising stickers on the doors to the gym. Google had ...
Home Improvement Equity Put to Good Use
This is a prime example of the use of celebrity brand endorsement for the creation of brand equity. 50 Floors is specifically targeting middle aged ...
Samsung Pay Uses Geo-Fencing
Recently, I decided to try out Samsung Pay on my Samsung S8. What I found super interesting with the app was it’s use of geo-fencing. Geo ...
Spotify Recommendations Bring Music to Life
Everything is an algorithm. We like to think that we’re all special and different, when, in fact, we are all predictable. Spotify is using Big ...
Are Ad Publishers Causing Fatigue
As a loyal HGTV fan, I watch almost all of the shows on that channel. Now that I’m back on campus, I can no longer watch them on the TV ...
Amazon and its Expanding Marketing Mix
A company’s marketing mix consists of their 4 Ps: Product – What is the company’s product? Price – For how much will the ...
Marketing Platforms for Competitive Analysis
We’ve all heard the adage: The best defense is a good offense. To have a good offense, you must understand your opponent’s strengths and weakness. ...
Fox Now Pioneering Interactive Ads
With the rising culture of adblocking, Fox Now is attempting to strike a compromise with viewers while also increasing the effectiveness of the ads ...
Social Media as a Form of Customer Support
As technology is taking over the world, companies are struggling to resolve bugs that their customers are experiencing. Many customers are waiting ...
Venice, Italy
Venice was the most picturesque city I have ever been to. Every couple of steps that I took, I was in front of some quaint little building or on a ...
Marketing Platforms for Social Listening
The goal of marketing is to create a message that resonates with the customer. To connect with the consumer, a marketer must first understand the ...