We can always learn from those who came before us. With this Brand Blog, I aim to analyze and engage with current branding programs that I find interesting. I am specifically interested in how the use of data and machine learning can influence a brand’s image and reputation in the eyes of the consumer. These are simply my thoughts and definitely not end-all be-alls so feel free to comment and discuss! Happy reading!
MasterCard Encouraging Unique Travel Experiences
MasterCard is leveraging its Priceless ad campaign and coupling it with the trend towards exclusivity. Over the past couple of years, vacationers ...
Marlboro Overcoming Stigma
As I was walking through the Sofia metro, the simplest ad caught my ad. It was of a young woman on a rooftop. The carefree nature of her pose ...
Burberry Leverages Fashion Shows
Fashion houses, like Burberry, are adapting to the times. Before, they used to put on fashion shows for industry insiders. Now, they are just as ...
Coach Uses Snapchat to Form Emotional Attachment
Coach is attempting to appeal to the younger demographic by engaging millennials and Gen Z on Snapchat. Because this is a luxury brand, it needs to ...
GEICO Targets College Students
GEICO has partnered with Phi Kappa Phi, a leading national honors society, to increase its car insurance subscriptions. I received this email in ...
Kohl’s Leveraged Santa to Increase Foot Traffic
Kohl’s sent its US app users a notification on December 9th offering a free picture with Santa. During the season of high spending, Kohl’ ...
How this Campus Advertising is Helping Students
Throughout the year, students leave “offerings” for our mascot, Testudo, so that he would send them good luck. As you can imagine, ...
Mobile Carriers Try to Differentiate
Due to the very high competition in the telecommunications industry, switching costs are almost non-existent. It first started with keeping your ...
DevExpress Creating Personal Relationships with Customers
Recently, a friend of mine attended a meet and greet held by DevExpress, a software development company. He received an email (see image) for the ...
Pickup Discount to Increase Foot Traffic
In April 2017, Walmart decided to offer a store pickup discount. The idea was that select large items not in stores would either ship home for free ...
Game of Thrones Gets Creative
Game of Thrones got very creative with its promotion of its season 7. Instead of simply employing the typical TV advertising, the show featured a ...
When Visual Appeal is Unnecessary
The other day, I received an email from the apartment management seeking my feedback. This was the world’s most unimpressive email. It lacked ...