We can always learn from those who came before us. With this Brand Blog, I aim to analyze and engage with current branding programs that I find interesting. I am specifically interested in how the use of data and machine learning can influence a brand’s image and reputation in the eyes of the consumer. These are simply my thoughts and definitely not end-all be-alls so feel free to comment and discuss! Happy reading!
Marshalls is Taking a Page out of Ikea’s Playbook
Ikea is the king on keeping customers in the store. The company knows that consumers cut their shopping short whenever they get hungry, their child ...
Samsung Caters to Your Busy Life
One of the biggest hassles for consumers is dealing with customer service. I’m sure that we have all been frustrated with the automated answer ...
Paradisus Wants You to Get Your Camera Out
Over Spring Break, I had the pleasure of vacationing at Paradisus La Perla. Nowhere else have I experienced such luxury and such great service (and ...
Delta Capitalizes on Bored Consumers
Recently, I was travelling on Delta and was slightly disappointed that I couldn’t start my movies as soon as I had sat down. Instead, there ...
Product Development for Different Market Segments
Once a brand reaches a high market share in a particular industry for a certain target market, it needs to expand. Yet, because customers in another ...
YouTube Leads Consumers Down the Funnel
When consumers use YouTube, the main economic benefit to YouTube is a couple dollars from an advertising exchange. To improve its profit potential, ...
DIRECTV Uses Negative Emotions to Attract New Subscribers
Humans are wired in a way that we all have the same primal reactions to some types of events. For example, our body feels pain in order to promote ...
GE Explains the Why
Simon Sinek presented a memorable Ted Talk in 2009 explaining how Apple and other companies were able to relate to customers so well, to encourage ...
Monoprix Appeals to Singles on Valentine’s day
Recently, a French teacher of mine showed us this ad announcing new products for Valentine’s day at Monoprix, one of the largest grocery store ...
Safeway Uses Monopoly to Engage Shoppers
Safeway has come up with a marketing triple threat. The grocery store chain has teamed up with Monopoly and other brands to increase customer ...
Best Super Bowl Ads
My personal favorite ads during the 2018 Super Bowl are two of the four Tide commercial variations. Tide ignores the fact that laundry is not a very ...
Distribution Strategy Plays an Integral Part
When we think about marketing, we rarely think about the distribution strategy of a company. Distribution, or placement, is the least sexy part of ...