We can always learn from those who came before us. With this Brand Blog, I aim to analyze and engage with current branding programs that I find interesting. I am specifically interested in how the use of data and machine learning can influence a brand’s image and reputation in the eyes of the consumer. These are simply my thoughts and definitely not end-all be-alls so feel free to comment and discuss! Happy reading!
Consumer Privacy in Europe and in the United States
In this brand blog, I’ve brought up some issues when it comes to consumer protections, most recently in the post entitled Cookie Preferences: ...
Clustering Using Algorithms
In order to get a better view of your audience or products, an exploratory exercise that can be done is clustering. There are plenty of methods for ...
Twitter Listening for Competitive Audit
In a market economy, companies are always comparing themselves to their competitors in order to stay in business by ensuring that they are staying ...
Starbucks’ Sign-Language Cafe
At the end of this past October, Starbucks unveiled its first sign-language cafe ever. The store is located in Washington, DC, near Gallaudet ...
Supervised Machine Learning to Increase ROI
Last week, we touched on consumer data collection that can be used to group users into potential customers and uninterested customers for ad ...
Cookie Preferences: Consumers Empowered to Choose
As a marketer, I am painfully aware of all of the schemes that some companies carry out in order to get as much data on consumers as possible, some ...
Comedic Skit to Promote a Cause
The French equivalent of the Environmental Protection Agency–Ministère de l’environment, de l’énergie et de la mer–created ...
The Genius of Birch Box
While I first learned of Birch Box a while ago, I would like to take the time in this post to highlight the shear genius of box subscription ...
Advertisers Obey Health Promoting Ad Regulations
Moving to France, I decided that I would watch the news on TV in French in order to practice my listening comprehension skills. During the ...
Carrefour Entices Customers to Obtain a Loyalty Card
Carrefour has attempted a very simple way to encourage shoppers to register for a loyalty card: present your Carrefour loyalty card when you shop ...
Airport Sherpa Delivers Food to Passengers at BWI
While flying through BWI, I noticed something rather unique: a delivery service within the airport. Given the small space within which this service ...
24-hour Service to Encourage Customer Loyalty
Coming home late after a concert in Sofia, Bulgaria, my friend and I decided that we wanted a late night snack. So, we searched for 24-hour&# ...