We can always learn from those who came before us. With this Brand Blog, I aim to analyze and engage with current branding programs that I find interesting. I am specifically interested in how the use of data and machine learning can influence a brand’s image and reputation in the eyes of the consumer. These are simply my thoughts and definitely not end-all be-alls so feel free to comment and discuss! Happy reading!
Entity Sentiment Analysis for Better Customer Understanding
With the start of the new decade, I am making a resolution ; I will help further NLP analyses with the goal of better understanding customers. One ...
Connected hangers for better customer experience
In March 2019, Galleries Lafayette on Champs-Elysees debuted the first ever digital hangers. The idea behind the hangers is to request the size the ...
Julia Computing Tries to Grow its Community
While other popular open source programming languages allow anyone to download the main user IDE with no strings attached, JuliaComputing requires ...
Shocking PSA ads against feminicide
One of the main social issues in France today is feminicide. Since the beginning of 2019, there have already been 121 female deaths as a result of a ...
Emotional marketing to entice millennials
Due to the hype of Toms shoes and Patagonia among others, we are all well aware that millennials are highly influenced by products with a cause. ...
Tencent is Revolutionizing Movie Product Placement
Recently, I heard that a company is creating AI technology that would have the capabilities of placing ads on pretty much any surface in a movie. ...
Text Summarization for SEO
Any time someone talks about data, they never fail to mention that the amount of data produced every day is growing at an exponential rate. With so ...
Predicting Your Customer’s Next What and When
In an effort to move away from mass marketing and towards personalization, marketers are ever more interested in their customer’s journey. ...
Partnerships to Encourage Tourism Spend
When people visit any large city, they are often bombarded by a multitude of souvenir shops. As a result, some tourists experience choice overload, ...
Data Privacy as a Value Proposition
With data breaches consistently making headlines, users are starting to pay attention to their personal data. They are looking for ways to limit the ...
Flexible companies survive and thrive in disruptor environments
Companies always strive to be the biggest and the best. The danger of being a big market leader however is that you are less flexible to change. ...
Using NLP to Better Solve Customer Needs
Every day of our lives, we generate an unimaginable amount of data. A simple call to a service center or interaction with a chatbot is data that can ...