We can always learn from those who came before us. With this Brand Blog, I aim to analyze and engage with current branding programs that I find interesting. I am specifically interested in how the use of data and machine learning can influence a brand’s image and reputation in the eyes of the consumer. These are simply my thoughts and definitely not end-all be-alls so feel free to comment and discuss! Happy reading!
Dove – My Beauty, My Say
While this ad doesn’t aim to sell a particular product, it is clearly a reminder ad of the entire Dove brand in general. As is very typical for ads ...
Band-Aid Brand by Johnson&Johnson
This advertisement is clearly targeted at stay at home moms who might get cut while doing household chores. It emphasizes the fact that it’ll stay ...