We can always learn from those who came before us. With this Brand Blog, I aim to analyze and engage with current branding programs that I find interesting. I am specifically interested in how the use of data and machine learning can influence a brand’s image and reputation in the eyes of the consumer. These are simply my thoughts and definitely not end-all be-alls so feel free to comment and discuss! Happy reading!
Health Conscious CVS Pharmacy
From MinuteClinics to No More Smokes With the creation of the MinuteClinic at CVS Pharmacy in the early 2000s, it’s clear that the company is ...
Netflix Offline Access: Why now?
We said “no” but now we change our minds Two years ago, Netflix completely shut down the idea of offering offline shows and movies. So ...
Instagram Stories now with Links?
Social media is clearly becoming the future of marketing. With the creation of stories, Snapchat and Instagram are ideal locations to gain brand ...
AMC entices fans with Star Wars posters
With the advent of streaming services and the drastic increase in movie ticket prices, movie theaters are struggling to keep their doors open. AMC ...
Disney in Billa during the Holidays
‘Tis the season to bombard customers with brand reminder campaigns. Especially if they are customers with kids. Christmas season is the best ...
Time for a Samsung Rebrand?
With the two Galaxy Note 7 recalls, there have been rumors that the South Korean technology company will be abandoning the Note brand all together. ...
Coca-Cola Holiday Packaging
Coca-Cola has been leveraging packaging as a way to connect with customers for as long as I can remember. The company has used over the top colorful ...
Ocean Spray Cranberry Juice Commercial
Ocean Spray, a large beverage company, aims to improve brand response. Through this ad, the company is attempting to position itself as a farmers ...
Heineken’s the Chase
The ad aired in September 2015, just two months before the new James Bond movie entered theaters. The lack of explanation of the brands or ...
Coca-Cola Juice Brands
From Coca-Cola’s website: “Minute Maid has been making juice for more than 60 years and has a heritage of nutrition, innovation, and ...
Make it Happn
What is great about this ad is that it answers the “why?” It tells the target market, otherwise known as the hopeless romantics, that they should ...
Nestlé, Maggi and India
The story Being a strong proponent of its creating shared value (CSV) policy and strong believer in its quality, Nestlé often comes off as very ...