We can always learn from those who came before us. With this Brand Blog, I aim to analyze and engage with current branding programs that I find interesting. I am specifically interested in how the use of data and machine learning can influence a brand’s image and reputation in the eyes of the consumer. These are simply my thoughts and definitely not end-all be-alls so feel free to comment and discuss! Happy reading!
Economy’s impact on commercials
As the economy worsened in 2007, companies were starting to try to find ways to encourage consumers to keep shopping. Mastercard came up with a ...
Airbnb and Relationship Marketing
The Background I was recently asked what my favorite relationship marketing campaign was. The company that came to mind right away was: Airbnb. Why? ...
Android Pay and Multi-Channel Marketing
The Marketing Campaign Discover recently launched a marketing campaign to entice its customers to start using Android Pay. I think that this ...
Google Doodle on Valentine’s Day
I couldn’t help myself to write a second post this week when I saw this cute Google Doodle. Google has been making these links on their logo ...
Email Marketing Spurred by Love in the Air
This holiday season, everyone is hoping on the bandwagon. The question is: are they doing it effectively? I want to talk about two very unlikely ...
Mercedes Becomes Relevant to a Band of Bikers
After the Super Bowl, there are plenty of lists ranking the best commercials that were played throughout the events. So, here, I’d like to ...
L’Oréal and its Different Faces
I hadn’t done an international marketing post in a while so I thought it could be cool to pair that with some consumer profiling. The L’ ...
SoftSoap: Everyday decision
There were three things going through my mind when I bought this Softsoap body wash at my local Target. The Brand While I can’t be certain ...
CVS and Target Alliance
Target is one of those stores that allow customers to do one stop shopping. You need a table? Come to Target! It’s your son’s birthday ...
Is Facebook trying to become Snapchat?
Whether a fad or a trend, social media typically suffers the safe fate. Beginning with AOL Instant Messenger and MySpace, social media platforms ...
Cheerios #BeHeartHealthy
About a year ago, Cheerios came out with an ad that was so simple yet so impactful on many levels. At first glance, the viewer sees a mother and ...
Nutella Repurposed
A very short and simple post right before the Holiday season. I saw this Nutella jar in the supermarket as I was doing my weekly shopping and ...