We can always learn from those who came before us. With this Brand Blog, I aim to analyze and engage with current branding programs that I find interesting. I am specifically interested in how the use of data and machine learning can influence a brand’s image and reputation in the eyes of the consumer. These are simply my thoughts and definitely not end-all be-alls so feel free to comment and discuss! Happy reading!
Dove’s Bottle Misstep
On May 8th, Dove introduced different shaped bottles to reflect the body type of various women. I wanted to take a little time to see what the ...
Differing Reactions over Similar Subject Matter
Recently, I saw two ads by two completely different companies played in different parts of the world that both focused on the loss of a parent.&# ...
Email Marketing or Email Stalking?
One of the big hot topics in marketing at the moment is when does customer convenience turn into customer invasion? When I’m logged in to my ...
Home Depot Co-Op Advertising
This is one of my favorite commercials. Home Depot’s Glidden commercial is quick and to the point. In thirty seconds, it manages to provide ...
Heineken’s PSA
After Pepsi’s commercial failure with its Kendall Jenner commercial earlier this month, Heineken is getting all sorts of praise for being able ...
Giant is Turning Customers into Advocates
Based on what I’ve heard from everyone I know who shops at Giant, the Giant-Shell partnership is a success. Giant gets more traffic because ...
Smart Home: New Regulations?
Philip DeFranco brought up the new Burger King commercial on his show tonight. This new Burger Kind commercial engages Google Home, a smart home ...
Referral Process: To do or not to do?
One of my good friends wanted to go to this painting studio, Muse, for her birthday this past weekend. I may not be the next Picasso but I do enjoy ...
GEICO’s Product Line Extension
This GEICO ad is the perfect example of a product line extension. A product line extension uses the current brand equity of a current product in ...
Giant Doubles Down on Manufacturer Promotions
While I was doing some shopping for my camping trip over spring break, I noticed this simple laminated sign on the door as I was entering the store. ...
Empire Today’s Jingle: Annoying or Genius?
Every time I see an Empire Today commercial on TV with someone, my friend never fails to mention how annoying Empire Today’s commercials are. ...
Super Bowl Ads: Are they Effective?
This week I wanted to bring attention to Jeri Smith’s article on AMA (American Marketing Association): Does Super Bowl Advertising Really Pay ...