MasterCard is leveraging its Priceless ad campaign and coupling it with the trend towards exclusivity. Over the past couple of years, vacationers have flocked to all-inclusive resorts due to their affordable and stress-free nature. Once you book your hotel, you no longer have to worry about paying for anything else. You can just lay on the beach and sip an unlimited number of mojitos, or any other cocktail that strikes your fancy. One possible culprit of this trend is the Great Recession. While some households limited their vacations, others simply made sure that it was more affordable, such as by going to one of these all-inclusive resorts. Credit card companies, though, have an incentive to encourage their customers to spend more. With the end of the Recession and everyone’s need to feel unique, MasterCard is trying to encourage users to spend more. Instead of booking a resort and putting your credit card away, MasterCard is urging users to find unique experiences and hidden treasures. Two things, which repeatedly require credit card use. Through this print ad, MasterCard is echoing its old tagline: Accepted everywhere. Moreover, given that I saw this ad in a jet bridge, MasterCard is making sure that it remains number one in the minds of consumers in key situations.
Where else have you seen this print ad? Do you remember the old TV ads from the same campaign?