Comparison of AutoML services
As more and more companies try to leverage data science to create more value, platforms such as MLJAR, Google Cloud Platform and Amazon Web Services have created AutoML services to…
Why is Responsible AI important?
For years now, professionals from various domains have been warning against the use of Artificial Intelligence without ethics guidelines. Some professionals in the industry claim that it is too soon…
How does Instagram track your Google Searches?
As personal, internet-connected devices become more ubiquitous in developed countries, companies are getting more skilled in predicting user behavior. Companies, such as Instagram, have gotten so skilled that their personalized…
The Personalization of Streaming Services
One of the major complaints marketers have concerning TV advertising is that they are not sure how effective their ads are for several reasons: (1) it is unclear who is…
Airport Advertising Amid a Pandemic
Recently, I flew back to the US for a couple weeks of vacation with my family. On the way there, I noticed how commercialized the entire experience has become. Many…
Super Bowl Ads Top 5
As per tradition, every year, I take a look at the Super Bowls ads and note the ones that were the best in my opinion. Here is my selection for…
Facebook integrates acquisitions causing push back
As I was signing in to messenger, I noticed a new banner at the bottom of the page : Coming soon! Message your Instagram friends right from Messenger. Even though…
The Importance of Product Packaging
For this week brand discussion, I wanted to go back to the basics: the 4 Ps. As a refresher, the 4Ps in marketing are: Product, Place, Price, Promotion. These are…
Spotify builds loyalty with year-in-review
The end of this odd year has come. And while most people are looking forward to moving on and starting 2021, Spotify aims to create a positive memory of 2020…
Telmi, BNP bank’s new assistant
On November 25th, one of France's largest banks, BNP, launched a digital assistant to help customers with their questions. As one of the oldest banks in France, founded in 1848,…
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