Facebook Marketplace: Will it Survive?

Initially launched in 2007, Facebook Marketplace was relaunched in October 2016. The second-hand peer-to-peer market is yet another industry Facebook is trying to enter. It is directly competing with existing online retailers such as Craigslist and eBay. Facebook Marketplace has a couple pros and cons relative to the current competitors.…

Airbnb and Relationship Marketing

The Background I was recently asked what my favorite relationship marketing campaign was. The company that came to mind right away was: Airbnb. Why? Because it doesn't offer any product that is by any means exceptional. Airbnb was not the first company to jump on the sharing economy bandwagon and…

Nutella Repurposed

A very short and simple post right before the Holiday season. I saw this Nutella jar in the supermarket as I was doing my weekly shopping and thought this very clever. Adding a suggestion for how to use the product works great for attracting new customers as well as retaining…