Dove’s Bottle Misstep

On May 8th, Dove introduced different shaped bottles to reflect the body type of various women. I wanted to take a little time to see what the reactions from the customers and from the company would be. The Result In general, the Dove bottles were not very well accepted (see…

Nutella Repurposed

A very short and simple post right before the Holiday season. I saw this Nutella jar in the supermarket as I was doing my weekly shopping and thought this very clever. Adding a suggestion for how to use the product works great for attracting new customers as well as retaining…