Airbnb Brand Audit

In my Global Branding class at the Vienna University of Business and Economics, we had the opportunity to conduct a brand audit on an assigned brand: Airbnb. The project culminated in a 20 minute presentation where we had to present our assessment as well as future recommendations that we have for the company. I thoroughly enjoyed working on the project as we got to be creative with our recommendation. Bouncing ideas off of one another is an exciting process where you can feel your brain expanding and starting to think from different perspectives.

Innocent Drinks Creative Brief

During our full day session of Global Branding on Saturday, November 19th 2016, we had the pleasure of creating and presenting creative briefs and pitches on the spot. For the creative brief, we had to put ourselves in the shoes of Innocent Drinks. We were given one hour to create a creative brief for another team to turn into a creative pitch. (We in turn had to create a creative pitch based on that teams creative brief for Bulldog Skincare.) With our creative brief, we decided to challenge the status quo. We decided that if we were Innocent Drinks, we would convince busy, health-conscious professionals to replace the afternoon coffee with an afternoon super smoothie. Below is the presentation that we drafted.