We can always learn from those who came before us. With this Brand Blog, I aim to analyze and engage with current branding programs that I find interesting. I am specifically interested in how the use of data and machine learning can influence a brand’s image and reputation in the eyes of the consumer. These are simply my thoughts and definitely not end-all be-alls so feel free to comment and discuss! Happy reading!
United Airlines tries to improve its brand image with waived change fees
Is now a good time to remind folks that the airline industry secured a $25,000,000,000 bailout? https://t.co/bcGFEIHFRB — James Kosur (@JamesKosur) ...
Aegean Airlines attempts to entice customers to travel
While most airlines attempt to increase sales simply by giving discounts, Aegean Airlines launched a two-pronged approach this summer. The company ...
Netflix Party : A simple extension that could boost Netflix subscriptions
During these uncertain times, people often find themselves at home as their travel plans, concerts, etc. get canceled. Thus, many people turn to ...
Covid for Social Change
As a result of this global health crisis, many people have had to break out of their routines and change the way they lead their lives. This has ...
Autonomous Vehicles for Fast Delivery
Could one benefit of the international covid crisis be accelerated testing and implementation of autonomous vehicles? Possibly. Many factors have ...
Entertaining Viewers with Covid Parodies
During this incredibly difficult time of stay at home orders and social distancing, youtubers were the first to take to the web to try to boost ...
Travel Companies Looking to Connect While Social Distancing
With border closings and stay at home orders, the airline industry has been one of the most impacted. Since almost all flights have been canceled ...
NLP Focus: Correcting Spelling for Better Insights
There are two main types of marketing research: quantitative and qualitative. The former allows for the quick and efficient analysis of thousands or ...
Panera Bread’s Unlimited Coffee: Answering Consumer Wants or Fueling Addictions ?
At the beginning of the month, Panera Bread announced that it is launching a novel service : an unlimited coffee subscription. This new service is ...
Customer Feedback for Real Change at Liebig
It is true that changing a company’s behavior is a very difficult task. Thankfully, from time to time, all of the effort pays off and positive ...
Entity Sentiment of Super Bowl Ads
As promised about a month ago, I took some time to run an entity sentiment analysis. To make it more presentable, I made a quick community ...
Using Micro-influencers in Politics
Whenever a new technology surfaces, brands–corporate as well as personal–look to see how they can take advantage of it. With the advent ...