Brand Blog

We can always learn from those who came before us. With this Brand Blog, I aim to analyze and engage with current branding programs that I find interesting. I am also interested in business decisions that happen to influence the brand of a particular company. These are simply my thoughts and definitely not end-all be-alls so feel free to comment and discuss! Happy reading!

Flexible companies survive and thrive in disruptor environments

Companies always strive to be the biggest and the best. The danger of being a big market leader however is that you are less flexible to change. ...

Using NLP to Better Solve Customer Needs

Every day of our lives, we generate an unimaginable amount of data. A simple call to a service center or interaction with a chatbot is data that can ...

Bringing customers in-store

In busy streets with plenty of stores, passersby do not have the time to stop at every store on their way to their destination. Besides window ...

Detecting Influencers using Machine Learning

In the western world, customer have mostly outgrown the phase where they idolize celebrities and have the urge to buy any product that celebrities ...

IKEA Seeks Customer Opinions

IKEA is getting ahead of the game. While competitors are asking customers about their experience after the fact, IKEA does so even before you leave ...

Ventes Privées to Encourage Loyalty Card Subscriptions

To my surprise, sale periods in France are regulated by the government, meaning that companies can only have sales during specific periods decided ...

BNP Wants to Hear from Clients

With the intense competition in the banking sector, companies are looking for ways to retain current and entice future customers. Because interest ...

Food Cheri Raises Awareness by Giving out Cash

The target market for Food Cheri reflected by this promotion is clear: working professionals who do not prepare their lunch at home. In April, ...

Churches Aim to Modernize

While churches tend to represent conservative values and are typically very reluctant to change, some have also recognized the advantages of ...

Microsoft Wants to Get to Know You Better

In today’s world, one of the most valuable assets for a company is data. The more data that a company has, the more potential it has to appeal ...

Series Mania Creates Alternative Advertising

In a world where we are constantly bombarded with advertisements and other information, potential customers have learned to tune out all of the. ...

Le Printemps du Cinema Parody Trailer

For the past couple of years, BNP–a large French bank–sponsors the annual event, Le Printemps du Cinéma or The Cinema in the Spring. ...