Brand Blog

We can always learn from those who came before us. With this Brand Blog, I aim to analyze and engage with current branding programs that I find interesting. I am specifically interested in how the use of data and machine learning can influence a brand’s image and reputation in the eyes of the consumer. These are simply my thoughts and definitely not end-all be-alls so feel free to comment and discuss! Happy reading!

Comparison of AutoML services

As more and more companies try to leverage data science to create more value, platforms such as MLJAR, Google Cloud Platform and Amazon Web Services ...

Why is Responsible AI important?

For years now, professionals from various domains have been warning against the use of Artificial Intelligence without ethics guidelines. Some ...

How does Instagram track your Google Searches?

As personal, internet-connected devices become more ubiquitous in developed countries, companies are getting more skilled in predicting user. ...

The Personalization of Streaming Services

One of the major complaints marketers have concerning TV advertising is that they are not sure how effective their ads are for several reasons: (1) ...

Airport Advertising Amid a Pandemic

Recently, I flew back to the US for a couple weeks of vacation with my family. On the way there, I noticed how commercialized the entire experience ...

Super Bowl Ads Top 5

As per tradition, every year, I take a look at the Super Bowls ads and note the ones that were the best in my opinion. Here is my selection for this ...

Facebook integrates acquisitions causing push back

As I was signing in to messenger, I noticed a new banner at the bottom of the page : Coming soon! Message your Instagram friends right from. ...

The Importance of Product Packaging

For this week brand discussion, I wanted to go back to the basics: the 4 Ps. As a refresher, the 4Ps in marketing are: Product, Place, Price, ...

Spotify builds loyalty with year-in-review

The end of this odd year has come. And while most people are looking forward to moving on and starting 2021, Spotify aims to create a positive ...

Telmi, BNP bank’s new assistant

On November 25th, one of France’s largest banks, BNP, launched a digital assistant to help customers with their questions. As one of the ...

Duolingo app’s new update

Most mobile apps have two main problematics : (1) how do I keep my users engaged and (2) how do I monetize my app. Concerning the first problematic, ...

Netflix removes sign up barriers to increase subscriber base

On August 31st, Netflix announced that it would be offering certain Netflix original movies and TV shows for free. You may be thinking “Ok but ...