Brand Blog

We can always learn from those who came before us. With this Brand Blog, I aim to analyze and engage with current branding programs that I find interesting. I am also interested in business decisions that happen to influence the brand of a particular company. These are simply my thoughts and definitely not end-all be-alls so feel free to comment and discuss! Happy reading!

Detecting Influencers using Machine Learning

In the western world, customer have mostly outgrown the phase where they idolize celebrities and have the urge to buy any product that celebrities ...

IKEA Seeks Customer Opinions

IKEA is getting ahead of the game. While competitors are asking customers about their experience after the fact, IKEA does so even before you leave ...

Ventes Privées to Encourage Loyalty Card Subscriptions

To my surprise, sale periods in France are regulated by the government, meaning that companies can only have sales during specific periods decided ...

BNP Wants to Hear from Clients

With the intense competition in the banking sector, companies are looking for ways to retain current and entice future customers. Because interest ...

Food Cheri Raises Awareness by Giving out Cash

The target market for Food Cheri reflected by this promotion is clear: working professionals who do not prepare their lunch at home. In April, ...

Churches Aim to Modernize

While churches tend to represent conservative values and are typically very reluctant to change, some have also recognized the advantages of ...

Microsoft Wants to Get to Know You Better

In today’s world, one of the most valuable assets for a company is data. The more data that a company has, the more potential it has to appeal ...

Series Mania Creates Alternative Advertising

In a world where we are constantly bombarded with advertisements and other information, potential customers have learned to tune out all of the. ...

Le Printemps du Cinema Parody Trailer

For the past couple of years, BNP–a large French bank–sponsors the annual event, Le Printemps du Cinéma or The Cinema in the Spring. ...

Super Bowl Ads 2019: Brands Take on Competitors

As markets get saturated, companies need to find ways to draw consumers away from competitors and towards their brand. For the 2019 Super Bowl, ...

GDPR and API Restrictions

At the start of social media and mainstream internet use, companies such as Facebook and Twitter made APIs available to encourage developers to add ...

Consumer Privacy in Europe and in the United States

In this brand blog, I’ve brought up some issues when it comes to consumer protections, most recently in the post entitled Cookie Preferences: ...