Brand Blog

We can always learn from those who came before us. With this Brand Blog, I aim to analyze and engage with current branding programs that I find interesting. I am also interested in business decisions that happen to influence the brand of a particular company. These are simply my thoughts and definitely not end-all be-alls so feel free to comment and discuss! Happy reading!

Microsoft Wants to Get to Know You Better

In today’s world, one of the most valuable assets for a company is data. The more data that a company has, the more potential it has to appeal ...

Series Mania Creates Alternative Advertising

In a world where we are constantly bombarded with advertisements and other information, potential customers have learned to tune out all of the ...

Le Printemps du Cinema Parody Trailer

For the past couple of years, BNP–a large French bank–sponsors the annual event, Le Printemps du Cinéma or The Cinema in the Spring. ...

Super Bowl Ads 2019: Brands Take on Competitors

As markets get saturated, companies need to find ways to draw consumers away from competitors and towards their brand. For the 2019 Super Bowl, Pepsi ...

GDPR and API Restrictions

At the start of social media and mainstream internet use, companies such as Facebook and Twitter made APIs available to encourage developers to add ...

Consumer Privacy in Europe and in the United States

In this brand blog, I’ve brought up some issues when it comes to consumer protections, most recently in the post entitled Cookie Preferences: ...

Clustering Using Algorithms

In order to get a better view of your audience or products, an exploratory exercise that can be done is clustering. There are plenty of methods for ...

Twitter Listening for Competitive Audit

In a market economy, companies are always comparing themselves to their competitors in order to stay in business by ensuring that they are staying ...

Starbucks’ Sign-Language Cafe

At the end of this past October, Starbucks unveiled its first sign-language cafe ever. The store is located in Washington, DC, near Gallaudet ...

Supervised Machine Learning to Increase ROI

Last week, we touched on consumer data collection that can be used to group users into potential customers and uninterested customers for ad ...

Cookie Preferences: Consumers Empowered to Choose

As a marketer, I am painfully aware of all of the schemes that some companies carry out in order to get as much data on consumers as possible, some ...

Comedic Skit to Promote a Cause

The French equivalent of the Environmental Protection Agency–Ministère de l’environment, de l’énergie et de la mer–created ...