Lyon, France

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If Paris, Lille and Rotterdam made a love child, Lyon would be the resulting baby. With its three distinct neighborhoods--City Center, Old Lyon and Confluence--there is plenty to explore! Also, if you happen to have money to blow, Lyon is said to be the city with the highest number of…
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Churches Aim to Modernize

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While churches tend to represent conservative values and are typically very reluctant to change, some have also recognized the advantages of modernizing their donation systems. In this current age of digitization, cash is on the decline while credit cards continue to gain popularity. This coupled with the fact that Millennials…
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Florence, Italy

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Florence may be significantly smaller than Rome but it is definitely the art capital of Italy. Even just walking through the streets, you feel like you are walking through a museum with all of the gorgeous and colorful architecture. (One suggestion though: try to visit during the winter or spring…
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Marketing in our Everyday Lives

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When most people hear marketing, they usually think of manipulation and subliminal messages. I apologize in advance if I'm bursting anyone's bubble but the conspiracy theories of subliminal messaging are false. Marketing is simply the promoting of products that satisfy a need or a want of a particular target audience.…
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Rome, Italy

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Rome is a unique city that seamlessly blends the old with the new. It has no clear town center and no business district. Instead, it’s a collection of urban neighborhoods. It maintains its charm by avoiding skyscrapers and maintaining its charming little streets. Because of the small streets and the…
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Sofia, Bulgaria

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Bulgaria is a country with a 1300+ years history. During the 7th century, the crown prince Asparouh led part of the Bulgars, who had settled in the area known as the Ukraine today, south and settled in the Danube Valley where they founded the First Bulgarian Kingdom. From the late…
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Amsterdam, The Netherlands

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While mostly known for its Red Light District, Amsterdam is full of carefully hidden treasures and lesser known charms. Started in the 1000, a fisherman's village was built on the Amstel dam. With the sailors and business though came prostitutes. The government tolerate the sailor's lifestyle because they brought in…
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Salzburg, Austria

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Literally translated, Salzburg means salt fortress. Salzburg became a rich town during medieval times thanks to its salt mines and tax on trade that passed through its river. The river separates the city in half, with the “New Town” to the north and the “Old Town” to the south. A…
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