In addition to the various projects that I have done in R, I have completed multiple certifications for R through the DataCamp platform including:

  • Cleaning Data in R
  • Data Manipulation in R using dyplr
  • Data Analysis in R, the data.table way
  • Building Web Applications in R using Shiny
  • Reporting with R Markdown

I am certified in Google Analytics and use it regularly to manage my portfolio website. Moreover, Google Analytics was crucial for the monthly dashboards that I created for clients every month during my time at Wunderman DC. For more in-depth info about my Marketing Analytics position at Wunderman DC, please visit the internship page.

To ensure accurate Google Analytics metrics, the Wunderman DC team was focused on making sure that all of the tags on the client websites were implemented correctly. Interested in seeing how Google Tag Manager works, I earned my certification in 2017.

In January 2019, I earned my SAS Base Certification. We have used SAS extensively in class to merge and update databases as well as to predict churn. Currently, I am studying for the SAS Advanced Certification to go above and beyond and show my knowledge of macros.

To augment the quality of our Konsyl Consulting Presentation, I followed two Tableau courses on Lynda.com and implemented that knowledge in our presentation.

In my Marketing Research class during my second junior semester, we created a survey, collected data and then analysed the results using SPSS. The software intrigued me and I wanted to learn more about it so I completed the “SPSS Essential Training” course on Lynda.com to learn more.

Here’s a summary that I created of some of the analyses and edits that I found most useful: SPSS tips and tricks

Here’s the output and the analysis of my marketing research project.

At the Marketing EDGE Conference that I attended in New York City, MediaMath presented us with programmatic ad buying. Having a love for numbers, I was curious to understand how it worked. At the end of the conference, MediaMath gave us the opportunity to follow a course online and get certified. Doing so was my first experience with how programming can influence the marketing industry.