My most rewarding project, however, was working with my fellow interns to put together and present an entire marketing proposal on reaching a new market segment of potential consumers. Using target market demographics and testimonials, we presented an innovative plan incorporating cutting edge technologies to solve the consumer pain points while differentiating ourselves from the other competitors on the market. This project was very exciting to me because I was able to pursue my passion of leveraging data to create a dialogue with potential customers through targeted marketing to achieve the best ROI.
Note: Recently, I wrote a python program to automate some of the research that I did for the competitive audit in order to streamline the process in the future and to allocate more time for the analysis phase instead of the data collection phase.
Note: Like all tutorials/screencasts, watching the videos at at least 1.25 speed is usually best. To change this, go to settings (the gear in the bottom right) and choose speed. The default is 1.
What I appreciated in this project was having the opportunity to coordinate with the outside branding company to develop and modify the 50th year logo depending on the deliverable that we were using it for. Getting a sneak peek into the creative side of marketing was something that I thoroughly enjoyed and learned a great deal from.
Below are some pictures of the final event.