Brand Blog

We can always learn from those who came before us. With this Brand Blog, I aim to analyze and engage with current branding programs that I find interesting. I am also interested in business decisions that happen to influence the brand of a particular company. These are simply my thoughts and definitely not end-all be-alls so feel free to comment and discuss! Happy reading!

Customer Feedback for Real Change at Liebig

It is true that changing a company’s behavior is a very difficult task. Thankfully, from time to time, all of the effort pays off and positive ...

Entity Sentiment of Super Bowl Ads

As promised about a month ago, I took some time to run an entity sentiment analysis. To make it more presentable, I made a quick community ...

Using Micro-influencers in Politics

Whenever a new technology surfaces, brands–corporate as well as personal–look to see how they can take advantage of it. With the advent ...

Entity Sentiment Analysis for Better Customer Understanding

With the start of the new decade, I am making a resolution ; I will help further NLP analyses with the goal of better understanding customers. One ...

Connected hangers for better customer experience

In March 2019, Galleries Lafayette on Champs-Elysees debuted the first ever digital hangers. The idea behind the hangers is to request the size the ...

Julia Computing Tries to Grow its Community

While other popular open source programming languages allow anyone to download the main user IDE with no strings attached, JuliaComputing requires ...

Shocking PSA ads against feminicide

One of the main social issues in France today is feminicide. Since the beginning of 2019, there have already been 121 female deaths as a result of a ...

Emotional marketing to entice millennials

Due to the hype of Toms shoes and Patagonia among others, we are all well aware that millennials are highly influenced by products with a cause. ...

Tencent is Revolutionizing Movie Product Placement

Recently, I heard that a company is creating AI technology that would have the capabilities of placing ads on pretty much any surface in a movie. ...

Text Summarization for SEO

Any time someone talks about data, they never fail to mention that the amount of data produced every day is growing at an exponential rate. With so ...

Predicting Your Customer’s Next What and When

In an effort to move away from mass marketing and towards personalization, marketers are ever more interested in their customer’s journey. ...

Partnerships to Encourage Tourism Spend

When people visit any large city, they are often bombarded by a multitude of souvenir shops. As a result, some tourists experience choice overload, ...