Brand Blog

We can always learn from those who came before us. With this Brand Blog, I aim to analyze and engage with current branding programs that I find interesting. I am also interested in business decisions that happen to influence the brand of a particular company. These are simply my thoughts and definitely not end-all be-alls so feel free to comment and discuss! Happy reading!

Shocking PSA ads against feminicide

One of the main social issues in France today is feminicide. Since the beginning of 2019, there have already been 121 female deaths as a result of a ...

Emotional marketing to entice millennials

Due to the hype of Toms shoes and Patagonia among others, we are all well aware that millennials are highly influenced by products with a cause. ...

Tencent is Revolutionizing Movie Product Placement

Recently, I heard that a company is creating AI technology that would have the capabilities of placing ads on pretty much any surface in a movie. ...

Text Summarization for SEO

Any time someone talks about data, they never fail to mention that the amount of data produced every day is growing at an exponential rate. With so ...

Predicting Your Customer’s Next What and When

In an effort to move away from mass marketing and towards personalization, marketers are ever more interested in their customer’s journey. ...

Partnerships to Encourage Tourism Spend

When people visit any large city, they are often bombarded by a multitude of souvenir shops. As a result, some tourists experience choice overload, ...

Data Privacy as a Value Proposition

With data breaches consistently making headlines, users are starting to pay attention to their personal data. They are looking for ways to limit the ...

Flexible companies survive and thrive in disruptor environments

Companies always strive to be the biggest and the best. The danger of being a big market leader however is that you are less flexible to change. ...

Using NLP to Better Solve Customer Needs

Every day of our lives, we generate an unimaginable amount of data. A simple call to a service center or interaction with a chatbot is data that can ...

Bringing customers in-store

In busy streets with plenty of stores, passersby do not have the time to stop at every store on their way to their destination. Besides window ...

Detecting Influencers using Machine Learning

In the western world, customer have mostly outgrown the phase where they idolize celebrities and have the urge to buy any product that celebrities ...

IKEA Seeks Customer Opinions

IKEA is getting ahead of the game. While competitors are asking customers about their experience after the fact, IKEA does so even before you leave ...