Netflix removes sign up barriers to increase subscriber base
On August 31st, Netflix announced that it would be offering certain Netflix original movies and TV shows for free. You may be thinking "Ok but you have always had a trial period before your subscription takes effect. The reason why this is innovative is because it bypasses the hurdle of…
United Airlines tries to improve its brand image with waived change fees
Is now a good time to remind folks that the airline industry secured a $25,000,000,000 bailout? https://t.co/bcGFEIHFRB — James Kosur (@JamesKosur) September 2, 2020 With a quick online search, it becomes very evident that American airline companies are coming under fire for requesting that American taxpayers bail them out after…
Aegean Airlines attempts to entice customers to travel
While most airlines attempt to increase sales simply by giving discounts, Aegean Airlines launched a two-pronged approach this summer. The company is not only trying to entice customers to travel because it is good for their wallet but it is also trying to remind customers how much they enjoyed travelling.…
Netflix Party : A simple extension that could boost Netflix subscriptions
During these uncertain times, people often find themselves at home as their travel plans, concerts, etc. get canceled. Thus, many people turn to online streaming services for entertainment. While that's all well and good for a couple days, it quickly becomes lonely. Enter Netflix Party, a Chrome extension that allows…
Latin Quarter, Paris
The Latin Quarter is the oldest neighborhood in Paris. Today, a mix between modern and medieval architecture, the neighborhood houses plenty of quaint cafes and restaurants. It is also known as the student district of Paris, as it features many prominent schools, most notably the High School Henri IV and…
Covid for Social Change
As a result of this global health crisis, many people have had to break out of their routines and change the way they lead their lives. This has resulted in both social and environmental consequences. Some organisations have tried to leverage those consequences to enact social change. Most notably, due…
Autonomous Vehicles for Fast Delivery
Could one benefit of the international covid crisis be accelerated testing and implementation of autonomous vehicles? Possibly. Many factors have conspired during this global health crisis to make driverless deliveries an important feature of our future. Due to stay at home orders, many people are, rightfully, trying to limit the…
Entertaining Viewers with Covid Parodies
During this incredibly difficult time of stay at home orders and social distancing, youtubers were the first to take to the web to try to boost morale with coronavirus parodies. One of the more successful youtubers, Chris Mann, has created an entire series of parodies based on hit songs, such…
Travel Companies Looking to Connect While Social Distancing
With border closings and stay at home orders, the airline industry has been one of the most impacted. Since almost all flights have been canceled and planes grounded, airline companies are struggling to find ways to continue to generate revenue and to keep their customers engaged. Many creative marketing campaigns…
NLP Focus: Correcting Spelling for Better Insights
There are two main types of marketing research: quantitative and qualitative. The former allows for the quick and efficient analysis of thousands or even millions of responses but is limited by the pre-determined choices. The latter offers insights into product aspects that you, as a researcher, may not have even…