Latin Quarter, Paris
The Latin Quarter is the oldest neighborhood in Paris. Today, a mix between modern and medieval architecture, the neighborhood houses plenty of quaint cafes and restaurants. It is also known as the student district of Paris, as it features many prominent schools, most notably the High School Henri IV and…
Covid for Social Change
As a result of this global health crisis, many people have had to break out of their routines and change the way they lead their lives. This has resulted in both social and environmental consequences. Some organisations have tried to leverage those consequences to enact social change. Most notably, due…
Autonomous Vehicles for Fast Delivery
Could one benefit of the international covid crisis be accelerated testing and implementation of autonomous vehicles? Possibly. Many factors have conspired during this global health crisis to make driverless deliveries an important feature of our future. Due to stay at home orders, many people are, rightfully, trying to limit the…
Entertaining Viewers with Covid Parodies
During this incredibly difficult time of stay at home orders and social distancing, youtubers were the first to take to the web to try to boost morale with coronavirus parodies. One of the more successful youtubers, Chris Mann, has created an entire series of parodies based on hit songs, such…
Travel Companies Looking to Connect While Social Distancing
With border closings and stay at home orders, the airline industry has been one of the most impacted. Since almost all flights have been canceled and planes grounded, airline companies are struggling to find ways to continue to generate revenue and to keep their customers engaged. Many creative marketing campaigns…
NLP Focus: Correcting Spelling for Better Insights
There are two main types of marketing research: quantitative and qualitative. The former allows for the quick and efficient analysis of thousands or even millions of responses but is limited by the pre-determined choices. The latter offers insights into product aspects that you, as a researcher, may not have even…
Panera Bread’s Unlimited Coffee: Answering Consumer Wants or Fueling Addictions ?
At the beginning of the month, Panera Bread announced that it is launching a novel service : an unlimited coffee subscription. This new service is almost guaranteed to benefit Panera by increasing revenue and loyalty program subscriptions. But, will it be beneficial for Americans in the long term? The Context.…
Customer Feedback for Real Change at Liebig
It is true that changing a company's behavior is a very difficult task. Thankfully, from time to time, all of the effort pays off and positive change is accomplished. Recently, a soup company released a campaign highlighting all of the negative feedback and criticisms that they have been getting on…
Entity Sentiment of Super Bowl Ads
As promised about a month ago, I took some time to run an entity sentiment analysis. To make it more presentable, I made a quick community management dashboard to give an idea of how the results can be presented and how they can be used. So applying this analysis to…
Using Micro-influencers in Politics
Whenever a new technology surfaces, brands--corporate as well as personal--look to see how they can take advantage of it. With the advent of social media, many people have aimed to promote their brands on those platforms in order to gain influence and to make a living off of it. Recently,…