Bringing customers in-store

In busy streets with plenty of stores, passersby do not have the time to stop at every store on their way to their destination. Besides window displays, some stores have started giving out samples to entice potential customers even before they have entered the store. This perfume shop around the…

Facebook Marketplace: Will it Survive?

Initially launched in 2007, Facebook Marketplace was relaunched in October 2016. The second-hand peer-to-peer market is yet another industry Facebook is trying to enter. It is directly competing with existing online retailers such as Craigslist and eBay. Facebook Marketplace has a couple pros and cons relative to the current competitors.…

Nestlé, Maggi and India

The story Being a strong proponent of its creating shared value (CSV) policy and strong believer in its quality, Nestlé often comes off as very arrogant. Nestlé's employees and managers are very loyal to the brand because they see that the company does its best to help the community. Yet,…