Coppertone Expanding the Market

This Coppertone sunscreen commercial is so simply and yet very powerful. The first thing that impressed me about this commercial was the fact that the company was attempting to expand the target market. Instead of simply relating sunscreen to the beach, Coppertone is trying to expand the association to relate…

Heineken’s PSA

After Pepsi's commercial failure with its Kendall Jenner commercial earlier this month, Heineken is getting all sorts of praise for being able to genuinely accomplish what Pepsi failed in doing. During the Pepsi commercial, the company was trying to leverage the celebrity endorsement to gain Kendall Jenner's following. It aimed…