Covid for Social Change

As a result of this global health crisis, many people have had to break out of their routines and change the way they lead their lives. This has resulted in both social and environmental consequences. Some organisations have tried to leverage those consequences to enact social change. Most notably, due…

Marketing in our Everyday Lives

When most people hear marketing, they usually think of manipulation and subliminal messages. I apologize in advance if I'm bursting anyone's bubble but the conspiracy theories of subliminal messaging are false. Marketing is simply the promoting of products that satisfy a need or a want of a particular target audience.…