holiday Archives - Iva Boishin

GEICO Targets College Students

December 26, 2017December 11, 2017 by Iva

Iva

GEICO has partnered with Phi Kappa Phi, a leading national honors society, to increase its car insurance subscriptions. I received this email in December, right around the holidays. This is very clever timing and targeting for several reasons. First, the earliest that someone can become a member of Phi Kappa…

Google Doodle on Valentine’s Day

February 14, 2017March 23, 2017 by Iva

Iva

I couldn't help myself to write a second post this week when I saw this cute Google Doodle. Google has been making these links on their logo for as long as I can remember. I loved this particular Doodle though because it had a little for everyone (and also because…

Email Marketing Spurred by Love in the Air

February 13, 2017March 23, 2017 by Iva

Iva

This holiday season, everyone is hoping on the bandwagon. The question is: are they doing it effectively? I want to talk about two very unlikely players in the Valentine's Ad game: Wix.com and Namecheap. Wix.com Message: It's Valentine's Day so we're doing a random 50% off discount. Layout: Simple and…

Coca-Cola Holiday Packaging

November 17, 2016February 4, 2017 by Iva

Iva

Coca-Cola has been leveraging packaging as a way to connect with customers for as long as I can remember. The company has used over the top colorful packaging in Mexico for its "It's mine" campaign and gone the other direction by removing the company brand name from bottles in the…