Skip to content

Iva Boishin

Portfolio

  • About Me
    • My Afflatus
    • My Brand
    • My History
  • Brand Blog
    • Shocking PSA ads against feminicide
    • Emotional marketing to entice millennials
    • Tencent is Revolutionizing Movie Product Placement
    • Text Summarization for SEO
    • Predicting Your Customer’s Next What and When
    • Partnerships to Encourage Tourism Spend
    • Data Privacy as a Value Proposition
    • Flexible companies survive and thrive in disruptor environments
    • Using NLP to Better Solve Customer Needs
    • And more
  • Experience
    • Internships
    • Education
      • Public Speaking
      • Big Data for Business
      • Marketing
      • Entrepreneurship
      • International Strategy
        • Global Portfolio
      • Conferences
    • References
  • Skills
    • Certifications
    • Adobe Creative Cloud
    • French
      • Québec Digest
    • Photography
    • Art Projects
  • Travel Log
    • Lille Metro Area, France
    • Dunkirk, France
    • Luxembourg City, Luxembourg
    • Normandie Region, France
    • Lyon, France
    • Brussels, Belgium
    • Nord-Pas-De-Calais, France
    • Antwerpen, Belgium
    • Ghent, Belgium
    • Bruges, Belgium
    • Pennsylvania, USA
    • Athens, Greece
    • Venice, Italy
    • Florence, Italy
    • Washington, DC, USA
    • New Orleans, Louisiana, USA
    • Rome, Italy
    • Vatican City
    • Sofia, Bulgaria
    • Hallstatt, Austria
    • Vienna, Austria
    • Amsterdam, The Netherlands
    • Dresden, Germany
    • Zurich, Switzerland
    • Salzburg, Austria
    • Budapest, Hungary
    • Burg Kreuzenstein, Austria
    • Bratislava, Slovakia
    • Graz, Austria

GEICO Targets College Students

December 26, 2017December 11, 2017 by Iva
Iva
GEICO has partnered with Phi Kappa Phi, a leading national honors society, to increase its car insurance subscriptions. I received this email in December, right around the holidays. This is very clever timing and targeting for several reasons. First, the earliest that someone can become a member of Phi Kappa…
Continue Reading

Google Doodle on Valentine’s Day

February 14, 2017March 23, 2017 by Iva
Iva
I couldn't help myself to write a second post this week when I saw this cute Google Doodle. Google has been making these links on their logo for as long as I can remember. I loved this particular Doodle though because it had a little for everyone (and also because…
Continue Reading

Email Marketing Spurred by Love in the Air

February 13, 2017March 23, 2017 by Iva
Iva
This holiday season, everyone is hoping on the bandwagon. The question is: are they doing it effectively? I want to talk about two very unlikely players in the Valentine's Ad game: Wix.com and Namecheap. Wix.com Message: It's Valentine's Day so we're doing a random 50% off discount. Layout: Simple and…
Continue Reading

Coca-Cola Holiday Packaging

November 17, 2016February 4, 2017 by Iva
Iva
Coca-Cola has been leveraging packaging as a way to connect with customers for as long as I can remember. The company has used over the top colorful packaging in Mexico for its "It's mine" campaign and gone the other direction by removing the company brand name from bottles in the…
Continue Reading

Search

View My CV View My References Connect on LinkedIn

Tags

ads Amazon Apple art Austria brand brand awareness brand image brand loyalty church Coca-Cola commercial customer retention data email marketing emotional engagement Europe Facebook France globalization Google Guest Speaker history holiday marketing market share mass marketing museum Opera House personalization persuasive ad Quebec religion reminder ad reminder marketing Samsung social media target market TED talk trust Twitter Vienna war World War I
Iva Boishin 2017
  • About Me
    • My Afflatus
    • My Brand
    • My History
  • Brand Blog
  • Experience
    • Internships
    • Conferences
    • Education
      • Public Speaking
      • Big Data Analytics for Business
      • Marketing
      • Entrepreneurship
      • International Strategy
        • Global Portfolio
        • Global Portfolio
        • Global Portfolio
        • Global Portfolio
        • Global Portfolio
        • Global Portfolio
    • What do I bring to the team?
  • Québec Digest
  • Skills
    • Certifications
    • Adobe Creative Cloud
    • French
    • Art Projects
    • Photography
  • Travel Log
  • Vienna, Austria
  • Zurich, Switzerland

Design by Smartcat