Heinz introduces Mayochup

It’s official. #Mayochup will be in stores later this year, and your sauciest suggestions available online. Go to https://t.co/ZOFNuw4ytK to see if your name made it on a bottle. pic.twitter.com/T2QhxfQ5Aj — Heinz Ketchup (@HeinzKetchup_US) April 27, 2018 Heinz is attempting to increase consumer product involvement by incorporating consumer ideas. Companies…

CTAs to Drive Engagement

Getting consumers to your website is only half the battle in marketing. Once there, consumers need to be seemlessly guided through the website in order to earn and increase the company's KPIs. One of the easiest ways to do this is through call to actions (CTAs). What are the main…