Super Bowl Ads: Are they Effective?

This week I wanted to bring attention to Jeri Smith's article on AMA (American Marketing Association): Does Super Bowl Advertising Really Pay Off? In my opinion, the article brings up really good points about the difference between an entertaining ad and an effective ad. An entertaining ad simply aims to please the viewer.…

Coca-Cola Juice Brands

From Coca-Cola's website: "Minute Maid has been making juice for more than 60 years and has a heritage of nutrition, innovation, and quality. In 1945, the U.S. Army ordered 500,000 pounds of powdered orange juice from the Florida Foods Corporation, which later renames itself to Vacuum Foods and then finally…

Nestlé, Maggi and India

The story Being a strong proponent of its creating shared value (CSV) policy and strong believer in its quality, Nestlé often comes off as very arrogant. Nestlé's employees and managers are very loyal to the brand because they see that the company does its best to help the community. Yet,…