Heineken’s the Chase

The ad aired in September 2015, just two months before the new James Bond movie entered theaters. The lack of explanation of the brands or persuasion to switch from another brand clearly make this a reminder advertisement. It’s an ad that plays straight to consumers’ excitement about the new movie.…

Nestlé, Maggi and India

The story Being a strong proponent of its creating shared value (CSV) policy and strong believer in its quality, Nestlé often comes off as very arrogant. Nestlé's employees and managers are very loyal to the brand because they see that the company does its best to help the community. Yet,…