Super Bowl Ads: Are they Effective?

This week I wanted to bring attention to Jeri Smith's article on AMA (American Marketing Association): Does Super Bowl Advertising Really Pay Off? In my opinion, the article brings up really good points about the difference between an entertaining ad and an effective ad. An entertaining ad simply aims to please the viewer.…

SoftSoap: Everyday decision

There were three things going through my mind when I bought this Softsoap body wash at my local Target. The Brand While I can't be certain what the brand recognition for Softsoap is without doing market research, I definitely know that it's high. The great thing about brand recognition is…

Heineken’s the Chase

The ad aired in September 2015, just two months before the new James Bond movie entered theaters. The lack of explanation of the brands or persuasion to switch from another brand clearly make this a reminder advertisement. It’s an ad that plays straight to consumers’ excitement about the new movie.…