Dyson Hints at Other Products

Recently, on a trip to Philadelphia, I noticed this Dyson AirBlade hand dryer. As I was drying my hands, the little images on the top caught my attention. Beside the name of the machine--dyson airblade--and the simple directions on how to use the product on the left, there were little…

Super Bowl Ads: Are they Effective?

This week I wanted to bring attention to Jeri Smith's article on AMA (American Marketing Association): Does Super Bowl Advertising Really Pay Off? In my opinion, the article brings up really good points about the difference between an entertaining ad and an effective ad. An entertaining ad simply aims to please the viewer.…